As Seen on Cycling Uk, August 2020.

The global pandemic has given us a glimpse into what the future could hold as people stayed at home, breathed cleaner air, found solace in quietness and nature – and rode their bikes more.

The Pumped Up campaign is about celebrating the joy of cycling and reminding people about the fun and freedom it unlocks.

It’s about inspiring everyone to enjoy that special thrill of riding a bike, whether they’re already a dedicated cyclist who can encourage friends and family to ride more, or someone starting out and who needs some advice and inspiration.

To launch the campaign, I was contacted by Cycling UK to capture a selection of Pumped Up Portraits from their amazing community.